A pint of Impact

Brought to you by North Carolina's Aviator Brewing Company, whose logo, as you can see on the opposite side of the glass, is also in Impact.

Papyrus in Asheville

What really caught me off guard was the use of Papyrus throughout the town, especially in its art galleries. Apparently, what Impact is  to snarky placard designers, Papyrus is to artists.

Impact in Asheville

My trip to Asheville, NC, provided me with plenty of Impact sightings. It also provided my cousin Evan, visiting from Bogotá, Colombia, a firsthand peek into the American typeface subculture. 

After a few minutes in a bookstore, he really started to get a feel for it. 

Head shops are Impact's bread and butter, though (case in point). Luckily for us, Asheville had 2,000 of them. Impact enthusiasts the world over can rejoice.