Welcome, Tomato Jake's

Tomato Jake's Pizzeria replaced Franklin Street Pizza and Pasta earlier this spring, and in the process became the third downtown Chapel Hill business to employ Impact in its logo. The others — Pita Pit and GameStop —  are national franchises.

Organic Impact

A pint of Impact

Brought to you by North Carolina's Aviator Brewing Company, whose logo, as you can see on the opposite side of the glass, is also in Impact.

Poker (Type)Face

Impact in the Big Apple

Moments before I boarded the subway car, a boisterously forthcoming banner caught my eye through the railing.

Impact in Asheville

My trip to Asheville, NC, provided me with plenty of Impact sightings. It also provided my cousin Evan, visiting from Bogotá, Colombia, a firsthand peek into the American typeface subculture. 

After a few minutes in a bookstore, he really started to get a feel for it. 

Head shops are Impact's bread and butter, though (case in point). Luckily for us, Asheville had 2,000 of them. Impact enthusiasts the world over can rejoice.